It took me a few years to recover from girl boss conditioning.

But eventually, during the slowness of Lockdown, I felt peace for the first time in my entire life.

Not the "two-week holiday" kind.

The kind that sinks into your bones and says “This was supposed to be the whole point"

That was the moment everything clicked and I finally understood the assignment was to consciously and fiercely protect what truly matters to me;

Slow mornings with my coffee, the freedom to take spontaneous hikes on weekdays and to be present for the little (but actually big) moments with the people I love.

I’ve built four additional businesses (This one makes number five) since then and here is the lesson it took me over a decade of successes and screw-ups to learn:

Most people don’t need anywhere near 7-figures to live a rich life.

What they do need is the courage to stop designing their businesses around other people’s expectations and start building it around what actually works for them.

Now just so we’re clear, I’m not some infallible expert with all the answers...

I make mistakes, I still have shit days and occasionally I spiral over whether I should just open a cute little coffee shop that sells cat merch in the Scottish highlands.